Last week Blake Lively was announced as the new face of fragrance, Gucci Essence for Women, and the first pictures of the campaign have finally surfaced,
Lively looks every bit the screen siren (again), sporting her signature blonde curls and a backless gold Gucci gown.
The campaign shot by Mert and Marcus, surprisingly, on film gives the grainy finish and adds to the cinematic charm; simply timeless.
Jamila xx
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