The Lana hype had only subsided for about a month before the news of her new campaign for H&M surfaced.
The stunning singer, who rose to fame via her home-made Youtube videos has been in Vogue ever since, so it was surely no surprise that she was named the new face of H&M.
A few photos from the campaign, shot by the legendary Inez & Vinoodh were released this week, in which the feline beauty- continued to build on her already iconic look- 60s eye make-up, a beehive, soft pastels and that pout.
Del Rey has managed to put the glamour back into the trailer park, so it is a certainty that she will be a boost to the brand, especially considering River Island have bagged Rihanna.
Jamila xx
