Kate Moss has come a long way since her days auditioning for L’Oreal in the nineties. Proving she’s really worth it, Kate has been named the new face of Kerastase, L’Oreals’ older, chicer sister.
The supermodel was shot for the brand’s new campaign by Solve Sundsbo and hairstylist and friend Luigi Murenu, who styled Kate’s hair into tousled waves using products from the Couture Styling Range
In the video, Kate can be seen working the camera in a behind-the-scenes look at the making of the campaign, released this May.
Kerastase, who’s weather-defying keratin-infused products are as celebrated as the model herself, couldn’t have picked better; I feel a big launch brewing.