After a hard friday’s graft there’s little else I could wish for then to drink cocktails, get my hair done and try out new products, so when Paul Mitchell invited me to preview their new collection at Fleming’s Hotel in Mayfair, my response was a very swift yes!
As my friend and I nibbled on delicious smoked salmon, wafer-thin bruschetta and coconut snowballs, washed down with Strawberry Mojitos, the lovely team who’d travelled from the Reading salon, curled (well, in my case, tamed!) our locks.
Although we got a chance to sample all of the ranges from Tea Tree to Original, last night was officially the launch of Paul Mitchell’s new Curl Collection, which will surely put a smile on the faces of curly-haired girls everywhere (me included).
Years of research went into the collection and showed that us curly-haired girls need products that are super hydrating, humidity-resistant and frizz-free. The range not only features a shampoo, conditioner as leave-in conditioner, but products such as Ultimate Wave, will help give everyone a loose tousled wave.
Paul Mitchell, who first trained with Vidal Sassoon, was one of the first Hairdresser’s to create salon-worthy products to the masses. Though Mitchell sadly died in the 80s, his son -who also trained at Sassoon- and his business partner have kept his legacy alive.
Paul Mitchell remain one of the few brands who are resolute in their refusal to test on animals, so whilst you’re spritzing away you can rest assured that no cute bunnies were harmed in the process.
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