In fashion she is regarded as Queen and her advertising campaigns always feature the girl or boy of the moment. Who can forget the Kirsten Dunst Miu Miu campaigns, or even this SS14 campaign starring Elle Fanning and Lupita N’Yongo– whatever the moment Miuccia Prada always captures it.
The marvellous Miuccia was already one step ahead when she cast Lea Seydoux as the face of Prada Candy. Since then Lea has been crowned the French ingénue to watch and become the darling of Indie cinema as Emma in Blue Is The Warmest Colour.
Having already starred in a kooky campaign for Prada Candy and shot a film with Wes Anderson, this time Lea and Miuccia teamed up with legendary photographer Steven Meisel for the film and print campaigns for Prada Candy Florale.
For Prada Candy Florale, pastel pink takes centre stage, as a nude Lea floats through the air amidst black and white flowers.
Being the masters of the moment that Prada are, the campaign also features an online comic book, which can be viewed here.
Once again we find ourselves bewitched by the magical world of Miuccia.
Prada, Candy Florale, now available at John Lewis from £38.50