Up until the other day my knowledge of Crabtree & Evelyn was limited to something my grandmother would give to my mother for Christmas and/or her birthday, every year without fail. This is precisely the magic of the generation crossing brand which is currently playing to its strengths with a ‘Handy Tips’ campaign where you are invited to share your family beauty secrets and celebrate the ancestors who inspired them. In honour of this, I went to the launch party on Regent Street to raise a glass (or two) of elderflower prosecco.
On entry, one is greeted by a cutout of a tree decorated with paper blossoms and leaves inscribed with hand-me-down beauty tips ranging from the classic “drink plenty of water” and “get plenty of sleep”, to the slightly more adventurous: “rub turmeric into the skin”, and the humorous – “don’t have children”. The first thing you notice once in the shop is the delightfully quaint packaging patterned in watercolour fruits and flowers that make Crabtree & Evelyn products such appropriate gifts, for yourself as well as others.
Beyond the lines of Jojoba Oil and La Source (my granny’s favourites) I was delighted to discover the fresh and fruity, youthfully scented, ultra-moisturising Pear & Pink Magnolia, and Pomegranate, Argan & Grapeseed ranges; try out the hand therapy creams for starters (£5 for a handbag friendly tube). Furthermore I was introduced to Crabtree & Evelyn fragrances: eau de toilettes and colognes in very cute, vintage-style perfume bottles that again dispel the maturer bouquet of C&E, alongside exotic, premium eau de parfums inspired by scents of the Middle East – the ‘Persian Thé’ is ambrosial.
So whether you are looking for something classic or contemporary, Crabtree & Evelyn has something for you, your mother and grandmother too.
Throughout the months of May and June Crabtree & Evelyn will be hosting in-house events with delicious refreshments where you can share your beauty tips and receive a £5 voucher. Jo Fairley, top beauty journalist (and founder of Green & Black’s chocolate) will also be making a special appearance at the Regent Street store on the 6th June to share her special tips and answer any beauty questions you may have.
For more information on how to book your place visit: Crabtree & Evelyn.