Blush Asks…Sadie Williams

Within months of graduating from Central Saint Martins, textile designer, Sadie Williams, was declared by Selfridges as one of London’s Bright Young Things.

Since her window and capsule collection at London’s favourite department store, Sadie has kept a fairly low profile, creating animations with her brother Joe for the likes of Marc by Marc Jacobs and Topshop.

Last week her Co-lab for &OtherStories was revealed to critical acclaim (Vogue’s Sarah Mower singing your praises is pretty good going!) so we decided to beat the world’s press to the chase and bagged an interview with the delightful Sadie Williams, and just for the record, she’s always been a Bright Young Thing. 



Sadie Williams


Fashion and Textile Designer (and sometimes animator with my film-maker brother Joe)

Where do you buy your beauty bits?

Airports and Boots

Which spa or salon do you have on speed dial?

None! I haven’t had my hair cut professionally since I was 13 or 14. I always have long hair and get friends to give it a trim!

What product can’t you live without?

Neutrogena Norwegian Formula Concentrated Hand cream for my working hands!

What do you love about living in London?

It’s home, my mates are all here, it’s a mixed bag of all sorts and it’s so huge that I love discovering new places.

What beauty product(s) do you still get when abroad?

 When I go to the states I only ever stock up on candy you can’t get here!

Do you change your regime for the seasons?

More lip balm, hand cream and blusher in the winter!

Do you change your look when you travel? For example is your look in London different to what it would be in the US or somewhere else?

I feel like I can get away with being a bit more scruffy in London than when I’m in New York or Paris. But I’ll put a bit more effort in when I am in a professional situation working.

What would you say is signature to your look?

 Dab of red lipstick on the lips and cheeks too for a little touch of colour, my mum and granny used to do that too, so I like keeping the tradition!

 What do you use?

MAC lipstick, I have them in assorted reds. I often wear Mascara too, at the moment I’m liking the Max Factor one I’ve recently bought.

Who (if anyone) influences your style?

All sorts of things and people that excite and interest me, often from movies or old magazines or photography books, but not one person in particular, I don’t have an icon or someone I idolise in particular.

What do you think defines the London look?

I don’t like thinking about things like that too much, I try to do my thing and I think London is quite an embracing place for individuality.

What last made you blush?

Not telling!

Sadie’s collection for &Other Stories is now available at, but be quick it won’t be around for long!

Jamila x



Fashion Journalist and Beauty Blogger from London

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