At Blush we celebrate the best beauty in fashion told from the London perspective, so it was little surprise when the retail giant that is ASOS, asked us to create an edit of our favourite pieces that best reflect London style now.
London is all about mixing the high and low, the chic and shabby. We’re pretty chameleonic, adapting to our environment. One day you’ll see us popping to the shops in rolled up trackies, an Adidas tee and a tartan bow, the next channeling jane Birkin.
When it comes to Winter, we care most about being warm -wrapped up in cocoon coat and blankies- and dry (wellies are a must); but occasionally we’ll whip out the red lippie and heels, whip on a fur stole and hit the town.
The key to London style is doing what you want and not being afraid to carry around a bubblegum-pink unicorn clutch.
ASOS definitely isn’t short on choice. I often find myself still hunting for that dress days later.
Scrolling for hours is pretty addictive, but it’s always nice when someone does the scrolling for you.
Here’s my edit of the best of ASOS.
Adidas Originals, Superstar Trainers, £62, ASOS
Asos, Boiled wool maxi coat, £100, ASOS
Carmex, Exclusive original & cherry tube duo, £5, ASOS
The Whitepepper, Unicorn Clutch, £30, ASOS
American Apparel, Leather Silver clutch, £46, ASOS
Asos, Mongolian collar, £50, ASOS
Asos, Jumpsuit with Tie Back Detail, £50, ASOS
Asos, Cat Ears Make Up Bag in Leopard, £10, ASOS
Tangle Teezer, Purple Dazzle Compact Detangling Brush, £12.50, ASOS
Asos, Vest with Drop Armhole and Keyhole Back, £14, ASOS
Asos Black, Midi Pencil Skirt With Stone Detail, £90, ASOS
Reiss, Lupin Cut-out Heeled Shoes, £195, ASOS
Love Rocks, Drop Starburst Earrings, £25, ASOS
Carhartt, Fan Beanie, £30, ASOS
Nike, Internationalist trainers, £67, ASOS
Asos, Oversized coat, £95, ASOS
Asos White, Roll Neck Jumper, £65, ASOS
Asos, Knitted cape with embroidery, £26, ASOS
Juju, Chelsea wellies, £25, ASOS
Nars, Phillip Lim Nail Polish, £15, ASOS
Asos, Plain Cape, £22, ASOS
River Island, Sleeveless fluffy jumper, £25, ASOS
Ciate, Exclusive Tree Trinkets in Humbug, £8, ASOS
Benefit, Sweet BADitude, £18.50, ASOS
Asos, A Better Place Leather Ankle Boots, £48, ASOS
Asos, Crop turtleneck, £14, ASOS
Asos, 90s drop necklace, £8, ASOS
Eyeko, Alexa Chung Eye Do Liquid Liner, £15, ASOS
Asos, A-Line Denim Skirt in Berry Acid Wash, £18, ASOS
Mango, 70s flared jeans, £44.99, ASOS
Asos, Tartan print bow, £6, ASOS
Asos, Forever T-shirt 3 Pack, £30, ASOS
Asos, Long pendant necklace, £12, ASOS
Northmore, Mid waist ripped jeans, £35, ASOS
Maison Scotch, Belted Coat in Wool, £215, ASOS
Converse, Chuck Taylor All Star Core Trainers, £45, ASOS
River Island Felt Fedora Hat, £22, ASOS