Get the #Gold001 Look – Inspired by Pat McGrath

The fashion and beauty obsessives among you will no doubt have heard of legendary make-up artist Pat McGrath. The make-up maestro who’s been behind the scenes at the likes of Louis Vuitton, Prada and Dolce & Gabbana for over a decade, is finally following in the footsteps of her contemporaries Francois Nars and Charlotte Tilbury in launching her own range. But being the pioneer that she is, Pat decided to eschew the traditional method of launching a make-up artist make-up range

Instead, Pat used her Instagram feed to tease her half a million followers with daily huts of gold. It all started around the time of the Prada SS16 show, in which Pat sent models down the runway in molten gold lipstick. Her account was subsequently flooded with the iridescent hue. And as the weeks went by it became clear that Pat was planning something huge.

Then came the Tuileries takeover in which her army of model and A-list pals took to the Tuileries gardens in Paris on a sunny september day. Pat and her team came loaded with one thing only, pots of gold – and Patrick Demarchelier was on hand to snap the metallic make-overs. Men, women, celebs and parisians took to the Tuileries for their golden makeovers – opting for gold mega wings, tears, lips and brows.


The subsequent announcement that McGrath would be launching a small run of pure gold- as the first product from ‘Pat McGrath Labs’– for fans to unleash their creativity, came as no surprise. Nor was it surprising that the $40 bags of pure gold pigment sold out in minutes.
Be not dismayed though, as we’ve got some great alternatives to help you recreate the look. But if for you, ketchup isn’t ketchup unless it’s Heinz, there’s still a chance to get your hands on the originals. Just visit Pat Mcgrath Labs for your chance to win.


Get the Look:

What Pat’s launch proved above all else is that gold really looks great on everyone.

These are our top products for recreating the look…

iman pat mcgrath gold

MAC_Pigment_Old Gold

M.A.C have been doing pigments for years. Their little pigment pots are kind of the grown-up girl’s dazzle dust (throwback!) Their pigments are- as you’d expect -highly pigmented and novice friendly. As Pat recommends with hers, a little liquid is all you need to create that molten flick.

M.A.C, Pigment in Old Gold, £16, M.A.C


Laura mercier caviar stick gilded gold

If you want to recreate an all over shadow look, then a creamy eyeshadow pencil makes the whole process pretty foolproof. Laura Mercier’s Caviar Sticks are a great shout. The punchy gold and creamy texture housed in a handy retractable pencil mean all you need to do is glide and blend.

Laura Mercier, Caviar Stick in Gilded Gold, £22, John Lewis


RMK do sheer shimmer really well, so I have no doubt that this is also a winner. The fine nib means that you can create a really subtle nod to the look.

RMK, Ingenious Liquid Liner, £15.50, Look Fantastic

stella maxwell jamie pat gold uran decay 247 liner gold

Urban Decay’s 24/7 Glide-on eye pencil is one of my favourite eye pencils around. The kohl they use is soft and buttery and really easy to manipulate. Strong in pigment with a hint of shimmer, this is great as a base or a hint of gold when applied to the lashline.

Urban Decay, 24/7 Glide on eye pencil in Goldmine, £10.39, John Lewis

Jamila x


All photos taken by Patrick Demarchelier for US Vogue.

Bobbi Brown UK


Fashion Journalist and Beauty Blogger from London

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.