Must-Have Mascaras 2017

Mascara is the best-selling beauty product in the UK for good reason. If I’m honest there are very few mascaras which even touch the sides witj my excuse for eyelashes, but I guess that makes me the perfect person to judge.

Over the years I have tried some pretty fantastic mascaras, Lancome Hypnose, YSL Volume Effet Faux Cils and Dior’s Diorshow are all up there on my list of greats;  but it’s nice to mix it up every now and then, and with new mascaras dropping all the time, I’m always on the lookout for the next wower.

In the past six months I have tried a lot of ‘miracle’ mascaras, but three have really stood out.


First up is Smith & Cult’s Lash Dance, a mascara I didn’t see coming, mainly because Smith & Cult is a nail brand. I’ve loved their polishes for a while. The colour offerings are as stunning as their bottles, which are truly dressing-table worthy; and up there with Chanel and Tom Ford in terms of swank factor.

When Smith & Cult, announced they were launching a makeup line, I was intrigued and dubious as to whether a nail varnish  company could create good make-up. After trying their Book of Eyes eyeshadow palette, it was instantly clear they could and had. The mascara might actually top the palette, as one of the worthiest products I tried last year.

The silver cylinder, is fat but unassuming, only the signature Smith & Cult scrawl, hints at the gorgeousness that lies within. The brush surprisingly isn’t as thick as the tube might have you believe, but I put this down to the amount of product it houses. The brush is full at both ends, with a curvaceous dip in the middle. One sweep of this mascara and I was seriously hooked. It really is good. It lifts, thickens, adds volume and lengthens.

I think it may be called Lash Dance, because every time I reach for it, I do a little dance for my lashes in anticipation. If you only try one product this year, this has to be it.

Smith & Cult, Lash Dance, £28, CultBeauty


Next up on my list of must-have mascaras, is the Beauty Pie Uber Volume Boost. I have already raved about Beauty Pie, but this mascara is so good that it deserves another mention. Housed in a sleek black tube, it looks cool without being overly ostentatious. Chunky with a slightly curved bottom, this wand has serious lifting power. I don’t find it the most ‘uber volumising’ but for a lift and lengthening, this mascara is unrivalled. It’s a great everyday mascara, for the days you want a little wow, without looking like a lady of the night. This is a good staple for everyone, but particularly useful if you have straight lashes, or curly lashes that you’d actually quite like to see.

Beauty Pie, Uber Volume Boost Mascara, £20 (or £1.93 with Beauty Pie Membership).


Last on my list is the Suqqu Volume Curl Mascara in Jet Black. This doesn’t have the same wow effect as the other two, but is the perfect mascara for everyday effortlessness. This is what I’m calling the ‘No Mascara Mascara,’ as it looks like just that.

One sweep of this and your eyelashes are given a kiss of mascara. Just enough definition, lift and curl, but such a subtle dousing that the naked eye would be none the wiser. If you’re going for a no makeup day, staying over and want to look ‘fresh and fuss-free’ the morning after, this is a dream. Small and sleek with a gold trim around the neck, this mascara makes lashes as subtle and elegant as its packaging.

SUQQU, Volume Curl Mascara, £29, Selfridges

Jamila x


Fashion Journalist and Beauty Blogger from London

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