Launched in September 2019 by you guessed it, Victoria Beckham, Victoria Beckham Beauty stormed the scene as the luxurious Clean Beauty brand we all needed in our lives. The follow up to her sell out collab with Estee Lauder, Victoria Beckham enlisted her Estee partner (at the time), Sarah Creal, to head up the brand with her.
It launched with a bang and an assortment of luxe tortoiseshell compacts, hydrating gel lip tints and bio degradable packaging. What wasn’t to love.
Hot on its heels was the launch of Skincare in genius collaboration with scientific skincare minimalist and TFC8 purveyor, Dr Augustinus Bader. The Serum was a sell out and the priming moisturisers in Original and Golden, soon followed.
Everything VB touched turned to Clean Beauty gold and the brand had garnered cult favourite status; but it was at the launch of the Posh lipstick that we knew the Victoria Beckham Beauty brand was a force to be reckoned with and wouldn’t be going anywhere soon. The slim lipsticks in the creamiest, most sheer and buildable of formulas, are like ‘no makeup makeup’ for your lips: lightweight and effortless, whilst giving you that elusive ‘your lips but better’ finish.
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