The Best New Foundations 2021

The hunt for the perfect Foundation never did run smooth. So treacherous in fact that I had to create an app for it.

Nevertheless, the foundation landscape has come on heaps and bounds since the trepidatious days of 2016. These days foundations come fragrance free, in gelled tints, lightweight mattes and as you’ve heard a billion times, 40 shades. Something in all honesty I’ll never get bored of hearing – provided these ranges are considered.

So I was pleased to start 2021 with new foundations, filters and to my surprise… Gucci!

First up is the foundation that isn’t foundation, the Charlotte Tilbury Hollywood Flawless Filter.
Part glow booster, highlighter and primer, this no foundation foundation is the ultimate skin perfector. Worn best alone, under foundation or on the high points of your face, this beauty now comes in a far more impressive 12 shades.

Another one for the more minimal makeup wearers is the Kevyn Aucoin Stripped Nude Skin Tint, this semi translucent tint boasts the most sublime of textures. Gelled, lightweight and glow boosting, this works wonder on smoothing out the skin, whilst feeling and looking like you have nothing on. Worn best instead of foundation, this all-in-one beauty is set to be a favourite all summer long.

Another favourite and one that has swiftly become my go to for flawless skin is the dark horse Gucci Fluide De Beauté Fini Naturel Natural Finish foundation. Not only is this shade range unexpectedly fabulous, the formula of this foundation is so unique. It’s lightweight but dries down to a soft, semi-matte finish without ever feeling drying. This is perfect for oily and combo gals and guys who love foundation and a semi matte finish, but have left their full coverage days behind. It is perfection.

Another great foundation for foundation lovers is the Huda Beauty #FauxFilter Luminous Matte Liquid Foundation. This fantastic follow up to Huda’s ‘you’re not seeing anything through this’ best seller, has answered all of our desires, in this fragrance free, luminous matte finish.
This foundation is perfect for days you want a foundation that is faultless, skin that is impeccable and coverage that is coverage!! The beauty of this foundation is that it feels like nothing on, but looks like everything!

Last on our list is the multi-tasker’s fave. So many of us have moved away from foundation into concealer and if so, this is the product for you! Leave it to Marc Jacobs to cure late nights with this Extra Shot Caffeine infused concealer foundation hybrid. This promises to tackle dark circles and make you look awake and boy does this deliver. This foundation/concealer covers dark circles and discolouration in an instant, but still manages to leave a luminous, stretchy finish. The blend out is so natural and such a little goes a long way. And did we mention, the shade range is fantastic.

And here are some swatches!

L-R: Gucci, Charlotte Tilbury, Huda Beauty, Marc Jacobs, Kevyn Aucoin,
L-R: Gucci, Charlotte Tilbury, Huda Beauty, Marc Jacobs, Kevyn Aucoin,
L-R: Gucci, Charlotte Tilbury, Huda Beauty, Marc Jacobs, Kevyn Aucoin,

Jamila x

FaceGym UK


Fashion Journalist and Beauty Blogger from London

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